2017: When Fashion Said Goodbye to Resort Wear
Summer 2017 is finally here, but the fashion world is already going full-steam ahead into mid-January’s Cruise and Resort 2018... or so we thought! From Prada’s very first “Resort Collection” to Dior’s Native American campout, fashion’s biggest players went beyond the Resort concept to create artistic, inspired, distinctly modern, and youthful looks. This year, however, it was more exciting than ever. Designers from around the world brought their runways into destinations of their own and truly went all-out for 2018. To put it frankly... they said “fuck your nautical yacht-wear.”
This is always an exciting season as the collections tend to be geared toward lavish vacations taken to break up the dank and dreary Winter months. These are some of our favorite presentations.
Prada’s “Modernist” show paid tribute to the brand’s signature black nylon fabrication with a youthful and Japanese-inspired edge that made the label’s first “Resort Collection” stand out from the rest.
Gucci’s collection was shown in a Renaissance-era venue in Florence and was heavily inspired by the “modern Renaissance” of the “big money” in Silicon Valley, as well as the “knock-off culture” (think the guy who sells Louis Vuitton and Michael Kors knock-offs downtown with logos one letter off like LO and NK). It was a fun, outlandish, and more than a little tongue-in-cheek.
Dior’s “Sauvage” show brought viewers into another place and time in Calabasas, California. Creative Director Maria Grazia Chiuri was heavily inspired by Dior archival pieces, the Western American landscape and nature, Georgia O’Keefe, and cave paintings. While some of the allusions were subtle, some were quite on the nose, making for a visually stunning display. The entire presentation, from the tents and hot air balloons present at the outdoor venue, to the clothes themselves, came together flawlessly for a creative Dior that we’ve been missing for a while.